“Mat Edition" Duster set to launch
- The “Mat Edition” Duster, a new version for an iconic model
- An unmissable event on Facebook Live on 8 December
25 November 2022
The Dacia “Mat Edition” Duster was presented at the Paris Motor Show from 17 to 23 October at Paris Expo Porte de Versailles.
THE “MAT EDITION” DUSTER, a brand-new version
Duster is an iconic model in the Dacia brand, with over 2 million units sold since its 2010 launch. Car fans will now be delighted by the “Mat Edition” Duster.
This collectors’ edition presents a unique configuration, featuring a powerful and efficient TCe 150 engine with EDC automatic transmission for €26,400 (French price as of 25/11/22).
The “Mat Edition” Duster is fully equipped with a multi-view camera, hands-free key card system and spare wheel, in addition to the Journey range of features. This unique Duster stands out with a brand-new colour – “Grey Comet Matt” and an original design featuring 17-inch black alloy wheels, black shiny mirrors adorned with a subtle orange band, Grey Megalith roof bars and a black glossy shark antenna. The interior of the “Mat Edition” Duster features enhanced upholstery with orange stitching and the Dacia Link emblem on the seats. Floor mats and door sills complete the line-up.
Four hundred “Mat Edition” Dusters are set to go on sale in France.
“The contrast between the Comet Grey bodycolor and the gloss black components expresses an important statement by the design team. The contrast continues to the interior with dynamic orange stitching on the upholstery. These touches of color play a key role in creating a visual hierarchy in the interpretation of the design."
Kristine Lipinski, Lead Designer & Strategy Colour & Trim at Dacia
TUNE IN ON FACEBOOK LIVE FOR AN UNMISSABLE EVENT ON 8 DECEMBER
An initial set of potential customers have already noted their interest via the dacia.fr website.
But the next step is crucial; Renaud and Julien, the famous presenters of POA, a French digital media channel about cars, will present the “Mat Edition” via Facebook Live on 8 December. This online event will enable us to draw up a list of 400 customers. Check out the Dacia France Facebook page from 18:30, before the Facebook Live event kicks off at 19:00.
Born in 1968 then relaunched by Renault Group from 2004 all across Europe and Mediterranean countries, Dacia has always offered the best value for money cars, by constantly redefining the essentials. As a game-changer, Dacia proposes simple, multi-purpose, reliable cars in tune with customers’ lifestyles. Dacia models became a reference on the market: Logan, the new car at the price of a second-hand one; Sandero, the best-selling retail car in Europe every year since 2017; Duster, the best-selling retail SUV to European customers since 2018; Spring, the champion of the accessible electric mobility; Jogger, the versatile C-segment family car. Present in 44 countries, Dacia has sold more than 7,5 million vehicles since 2004.
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Born in 1968 then relaunched by Renault Group from 2004 all across Europe and Mediterranean countries, Dacia has always offered the best value for money cars, by constantly redefining the essentials. As a game-changer, Dacia proposes simple, multi-purpose, reliable cars in tune with customers’ lifestyles. Dacia models became a reference on the market: Logan, the new car at the price of a second-hand one; Sandero, the best-selling retail car in Europe every year since 2017; Duster, the best-selling retail SUV to European customers since 2018; Spring, the champion of the accessible electric mobility; Jogger, the versatile C-segment family car. Present in 44 countries, Dacia has sold more than 7,5 million vehicles since 2004.
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