Dacia goes Extreme
- Faithful to the Renaulution plan, Dacia continues to conquer new territory
- The brand-new Extreme trim takes Dacia’s "robust and outdoor" brand marker even further
- Dacia Extreme boasts design subtly inspired by the great outdoors with new materials and innovative features
- For optimal traction on all road surfaces, the Sandero Stepway Extreme and Jogger Extreme come with the Extended Grip as standard, while the Duster Extreme can count on its very capable 4x4 transmission
- The innovative Sleep Pack turns the Dacia Jogger into a bedroom in minutes, giving adventurous customers the opportunity to stay longer in the outdoors
- Exclusive to the Dacia Spring Extreme is the new, performance-enhanced ELECTRIC 65 motor
26 May 2023
Dacia, the brand synonymous with the outdoors, has introduced a range of updates to its range including a new Extreme trim level, an exclusive ELECTRIC 65 motor for Spring and an innovative Sleep Pack.
The Renaulution strategic plan presented in January 2021 by Luca de Meo, CEO of Renault Group, set a clear roadmap for Dacia: expand its territory by capitalising on the past 15 years of the brand’s success, its reaffirmed values, and a resolutely modern sense of desirability.
For the past two years, Dacia has been executing the Renaulution strategy with precision. First, by introducing the Bigster Concept as a clear signal that the brand was stepping into the C-segment. Then, in 2022, by reaffirming its modern and unique brand positioning with the unveiling of its new visual identity, followed by the introduction of clear guiding values. These three values – “essential and cool”, "robust and outdoor" and "eco-smart: affordable and ecological" – set a clear direction for Dacia as it embarks on its new chapter.
Born in 1968 then launched throughout Europe and the Mediterranean region in 2004, Dacia has always offered cars with the best value for money, while constantly redefining that which is essential. A disruptive brand, Dacia designs vehicles that are simple, versatile, reliable, and that suit the lifestyles of its customers. Dacia models have become market benchmarks: Logan, a new car at second-hand prices; Sandero, the best-selling private car in Europe every year since 2017; Duster, the most sold SUV to retail customers in Europe since 2018; Spring, European champion of affordable electric mobility; Jogger, the versatile C-segment family car. Present in 44 countries, Dacia has sold more than 8 million vehicles since 2004.
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Born in 1968 then launched throughout Europe and the Mediterranean region in 2004, Dacia has always offered cars with the best value for money, while constantly redefining that which is essential. A disruptive brand, Dacia designs vehicles that are simple, versatile, reliable, and that suit the lifestyles of its customers. Dacia models have become market benchmarks: Logan, a new car at second-hand prices; Sandero, the best-selling private car in Europe every year since 2017; Duster, the most sold SUV to retail customers in Europe since 2018; Spring, European champion of affordable electric mobility; Jogger, the versatile C-segment family car. Present in 44 countries, Dacia has sold more than 8 million vehicles since 2004.
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Dacia Extreme Range - Line-Up and Camping - B-Roll
©CETADI Prod
Published on 26/05/2023 | See the publication
Dacia Extreme Range - Line-Up and Camping - B-Roll
©CETADI Prod
Published on 26/05/2023 | See the publication