Press kit

More Duster Still Duster

Dacia presents the 3rd Duster generation, the next chapter in its iconic best-seller’s saga

All-New Duster’s design is tougher and more assertive

All-New Duster’s CMF-B platform enhances the in-car experience

All-New Duster’s 4x4 version takes off-road capabilities to new heights

All-New Duster comes with more sustainable materials and hybrid powertrains

All-New Duster is packed with new technologies to further increase safety and comfort

All new except for what matters most: Duster is still the family SUV providing the best value for money of its category!

29 November 2023

“More Duster Still Duster”: All-New Duster is the next chapter in the story of a model that has grown into a standard-setter on its market and an all-round Dacia icon encapsulating everything the brand stands for: Robust and Outdoor, Essential but Cool, and Eco-Smart. Duster was born in 2010, overhauled for the first time in 2017, and rose to the top by rewriting the SUV rulebook.

And Duster is a success story: in its 13-year-long career, it has netted more than 40 awards, production is at 2.2 million units and counting, and its steadily increasing popularity ranked it as Europe’s best-selling SUV across all segments in the retail market in 2022. About 1,000 Duster SUVs roll off production lines at Dacia’s plant in Pitesti, Romania, every day – about one every minute!

STRONGER AND MORE ASSERTIVE DESIGN

Dacia has reinvented Duster’s design. It still has the striking looks that propelled the previous generations to the top – especially its solid, sturdy SUV character – but pushes them higher, further and harder with Dacia’s new, distinctive design. All-New Duster is proud to parade its overhauled design.

David Durand, Dacia Design Director: “Before even starting work on All-New Duster’s style, we honed its proportions, to find a strong, balanced posture. When you get the proportions right early on, you don’t need artifices to tweak style later.”

“All the essentials, no artifices”: this Dacia philosophy applies to All-New Duster’s design as much as every other model.

The designers started with simple volumes – the cabin, bonnet, wings, etc. Then they assembled them into a clear-cut whole, to give the model a modern, well-built style, with deliberately taut, self-confident lines.

The simple shapes and volumes add to the design’s power – including the sharp, vertical face, chamfered wheel-arch guards, large tailgate and side windows reaching seamlessly from bow to stern.

All-New Duster is shielded with a stylish belt wrapping all the way around it: the side underbody shields connect to the hallmarks then to the wheel arches, which in turn connect to the front and rear bumpers, making All-New Duster more robust and outdoor than ever!

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More Duster Still Duster

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Grégoire Vitry

Head of product communication Dacia

+33 6 79 67 20 95

gregoire.vitry@dacia.com

Aurélie André

Dacia Press Officer

+33 6 82 13 50 76

aurelie.andre@dacia.com

Born in 1968 then launched throughout Europe and the Mediterranean region in 2004, Dacia has always offered cars with the best value for money, while constantly redefining that which is essential. A disruptive brand, Dacia designs vehicles that are simple, versatile, reliable, and that suit the lifestyles of its customers. Dacia models have become market benchmarks: Logan, a new car at second-hand prices; Sandero, the best-selling private car in Europe every year since 2017; Duster, the most sold SUV to retail customers in Europe since 2018; Spring, European champion of affordable electric mobility; Jogger, the versatile C-segment family car. Present in 44 countries, Dacia has sold more than 8 million vehicles since 2004.

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