Over 1,000 Dacia sites showcasing the new brand image
- In early 2022, Dacia began deploying its new identity across its sales network. The brand is seeking to boost the appeal and visibility of its sales points, while continuing to deliver the best value for money on the market. This more contemporary approach starts with restyled showrooms and eye-catching external signage.
- By November 2023, over 1,000 dealerships had already deployed the new brand image, with the pace increasing significantly in 2023. More than 750 sites in the primary network have adopted the new image this year, or three every working day.
08 December 2023
A NEW GRAPHIC STYLE FOR DEALERSHIPS
Viewed from the outside, the dealerships catch the eye with their simple, striking graphics, designed for a smooth, intuitive customer experience. All the components of signage (flags, totems, panels, car parks, etc.) are easy to identify. This gives the dealerships a more appealing look, encouraging visitors to step into the showroom.
The colour khaki takes pride of place, making it easy for customers to recognise the brand's presence anywhere.
In cases where the Dacia showroom is part of a Renault Group multi-brand site, the signage with the new brand image clearly indicates the brand's presence, directing customers to the service they are looking for.
Viewed from the inside, the new brand identity and graphics are equally striking. In the same way as the exterior signage, the interior design of Dacia showrooms showcases the new visual identity, with the D and C of Dacia combined in a chain logo, symbolising a robust link, and a new colour palette reflecting the brand's outdoor spirit. The new flexible, eco-responsible interior creates a more engaging customer journey, while underlining the Dacia brand markers: Eco-Smart, Robust & Outdoor, Essential & Cool.
MORE THAN 1,000 SITES SHOWCASING THE NEW BRAND IDENTITY
By November 2023, over 1,000 dealerships had already deployed the new brand image in over 30 countries. Deployment began on the outside in April 2022, continuing on the inside from April 2023.
The objective is for all Dacia sites to deploy the new signage, ready to host the launch of new Duster in June 2024, in all the countries where the brand is present. This represents a total of almost 2,000 dealerships.
The continuing roll-out reflects the brand's values of simplicity, strength and authenticity. The new brand identity will give new momentum to Dacia's ambitions.
Born in 1968 then launched throughout Europe and the Mediterranean region in 2004, Dacia has always offered cars with the best value for money, while constantly redefining that which is essential. A disruptive brand, Dacia designs vehicles that are simple, versatile, reliable, and that suit the lifestyles of its customers. Dacia models have become market benchmarks: Logan, a new car at second-hand prices; Sandero, the best-selling private car in Europe every year since 2017; Duster, the most sold SUV to retail customers in Europe since 2018; Spring, European champion of affordable electric mobility; Jogger, the versatile C-segment family car. Present in 44 countries, Dacia has sold more than 8 million vehicles since 2004.
Media library (5)
Document
Born in 1968 then launched throughout Europe and the Mediterranean region in 2004, Dacia has always offered cars with the best value for money, while constantly redefining that which is essential. A disruptive brand, Dacia designs vehicles that are simple, versatile, reliable, and that suit the lifestyles of its customers. Dacia models have become market benchmarks: Logan, a new car at second-hand prices; Sandero, the best-selling private car in Europe every year since 2017; Duster, the most sold SUV to retail customers in Europe since 2018; Spring, European champion of affordable electric mobility; Jogger, the versatile C-segment family car. Present in 44 countries, Dacia has sold more than 8 million vehicles since 2004.
Related topics
The thousand and one nights in Sleep Pack
Sales results: Dacia grew by 16.7% over the first 9 months of 2023
8 million customers since 2004 – the Dacia success story continues
Over 100,000 Dacia customers have gone for the UP&GO offer
Dacia in H1 2023: the success story continues with 24% growth
Dacia achieves higher sales volumes and market shares in Q1 2023
Over 1,000 Dacia sites showcasing the new brand image
© GUERRA, Fernando / Lacen Studio
Published on 08/12/2023 | See the publication
Over 1,000 Dacia sites showcasing the new brand image
© GUERRA, Fernando / Lacen Studio
Published on 08/12/2023 | See the publication
Over 1,000 Dacia sites showcasing the new brand image
© GUERRA, Fernando / Lacen Studio
Published on 08/12/2023 | See the publication
Over 1,000 Dacia sites showcasing the new brand image
© GUERRA, Fernando / Lacen Studio
Published on 08/12/2023 | See the publication
Over 1,000 Dacia sites showcasing the new brand image
© GUERRA, Fernando / Lacen Studio
Published on 08/12/2023 | See the publication
Over 1,000 Dacia sites showcasing the new brand image
© GUERRA, Fernando / Lacen Studio
Published on 08/12/2023 | See the publication
Over 1,000 Dacia sites showcasing the new brand image
© GUERRA, Fernando / Lacen Studio
Published on 08/12/2023 | See the publication
Over 1,000 Dacia sites showcasing the new brand image
© GUERRA, Fernando / Lacen Studio
Published on 08/12/2023 | See the publication
Over 1,000 Dacia sites showcasing the new brand image
© GUERRA, Fernando / Lacen Studio
Published on 08/12/2023 | See the publication
Over 1,000 Dacia sites showcasing the new brand image
© GUERRA, Fernando / Lacen Studio
Published on 08/12/2023 | See the publication