Sales results: Dacia grew by 16.7% over the first 9 months of 2023

THE FOUR PILLAR MODELS STILL GROWING

Dacia Sandero sales totalled 199,516 vehicles, up 18,3% compared to the same period last year. Sandero maintains its position as the market leader for private vehicle sales in Europe since 2017*.

With 154,460 units sold, Dacia Duster grew by 4.1% compared to the same period in 2022. It holds onto its place in the top-three European private SUV sales*.

With 70,932 units sold in the first 9 months of the year, Dacia Jogger recorded an increase of 76.1%. It is leading C-segment retail sales (excluding SUV)*.

With 44,262 vehicles sold, Spring is up 40.6% on the same period last year. It holds onto its place in the top-three European private electric vehicles sales*.

PROGRESS IN ALL MAJOR EUROPEAN MARKETS

In the European private vehicle market, Dacia grew 19.6% in a market that was up 16.9%.

Dacia's market share for European private-vehicle sales reached 4.4%, +0.1 point compared to the same period (2022) despite an unfavourable channel-mix effect in the market.

For its historical core customer base in retail sales, Dacia remains in the European top-three with a market share of 8.4%*.

In France, Dacia's largest market, the brand saw private and utility vehicle registrations reach 118,495 in the first 9 months of 2023, an increase of 23.2% compared to 2022. With its private vehicle market share reaching 9.1%, up 0.5 points, Dacia held on to its 3^rd place for private vehicle sales in France.
In the retail sales market, Dacia is France’s leading brand.
Sandero is the most-sold model to private individuals and the 3^rd most-sold model across all channels.
Spring is the 2^nd most-sold electric vehicle in terms of both private and all-channel sales.
Duster is the most sold SUV sold to individuals.
Jogger is #1 in C-segment retail sales.

In Italy, 66,160 private and utility vehicle units were sold in the first 9 months of 2023, up 29.3%. The private vehicle market share increased by 0.3 points.
In the consumer market, Dacia is still #1 with a penetration of 9.3% and two models in the Top 3: Sandero #2 and Duster #3. 

In Germany, volumes totalled 51,703 units in private and utility vehicles, up 25.2% compared to the same period 2022. The private vehicle market share increased by 0.2 point.
Dacia ranks 4^th for retail sales with 3 models in the Top 15.
Sandero is the 3^rd best-selling vehicle to private customers and Duster the 3^rd best-selling SUV on the same channel.

Spain also recorded an increase of 23% with 34,624 private and utility vehicles sold in the first 9 months 2023. The market share increased by 0.2 point.
In terms of sales to private customers, Dacia is ranked 4^th.
Sandero leads both retail and all-channel sales for the first 9 months of the year.

In Romania, the brand sold 36,069 private and utility vehicles, an increase of 29.2%.
The private vehicle market share increased by 3.0 points compared to 2022.
The retail market share reached 40.1%, up 4.6 points.
5 Dacia models are in the Top 5 of the private vehicle market.
4 Dacia models are in the Top 5 of the retail sales market.
Dacia is #1 in retail sales.
Each Dacia model is No. 1 in its respective segment.

MORE THAN 8 MILLION CUSTOMERS WON OVER BY DACIA

In 2023, Dacia exceeded the threshold of 8 million vehicles sold.

The positioning and strategy of the Dacia brand continue to win over customers.

The Extreme trim, introduced in early 2023, has been a great success and now accounts for 1/3 of customer orders.

The UP&GO offer meets the needs of Dacia customers: buy a new vehicle with plenty of equipment (UP) and fast delivery (GO). An offer already chosen by more than 100,000 customers. 

"The Dacia success story continues with volumes up 16.7% over the first 9 months of 2023. With its strategy of constantly redefining the essential while offering the best price for service ratio, Dacia has won over more than 8 million customers since 2004 and shores up its position as Europe’s second-best retail seller. We greatly appreciate the trust our customers bestow upon us.” 

Xavier Martinet - SVP, Dacia, Marketing, Sales & Operations

Global volumes 9 months 2023 (private + utility):

*Results as of end of August 2023 / Results for end of September not available
Retail private vehicles in Europe = Austria, Belgium, Croatia, Czech Republic, Denmark, Finland, France, Germany, Hungary, Italy, Luxembourg, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland, United Kingdom