Over 100,000 Dacia customers have gone for the UP&GO offer
- UP&GO: an offer structured around highly equipped vehicles (UP) delivered as a priority (GO) and true to Dacia’s value-for-money proposition
- Over 100,000 UP&GO deliveries made by Dacia between September 2021 – when the offer was launched – and summer 2023
19 September 2023
OFFER STRUCTURED AROUND HIGHLY EQUIPPED VEHICLES DELIVERED AS A PRIORITY AND TRUE TO DACIA’S VALUE-FOR-MONEY POSITIONING
The UP&GO offer responds to the needs of Dacia customers looking to buy a new vehicle that is highly equipped (UP) and can be delivered faster (GO).
This offer simplifies the buying process for customers. When configuring their vehicle, they just need to choose the colour, the engine and the dealer – a simple and efficient solution that is on-brand for Dacia.
While the offer may differ from country to country depending on market characteristics, it is always synonymous with simplicity – demonstrated by vehicles that are pre-configured based on customers’ favourite versions and options and true to Dacia’s value-for-money proposition.
The shorter delivery times associated with the UP&GO offer are achieved through an optimised industrial and distribution process that facilitates vehicle delivery. UP&GO models are given priority both in manufacturing facilities and in transit to dealers.
This enables customers to receive a highly equipped model in a shorter amount of time.
OVER 100,000 UP&GO DELIVERIES SINCE THE LAUNCH OF THE OFFER
The UP&GO offer was launched in September 2021 in four countries, France, Spain, Italy and Germany, applying to the Duster only.
In 2022, due to its success, it was extended to new countries, Romania, Belgium, Morocco and Portugal, and new models, the Jogger and the Sandero Stepway.
In 2023, it was further extended to five other countries – Poland, Austria, the Netherlands, Switzerland and the United Kingdom.
An UP&GO version of the Logan is now available in Romania.
Customers can choose between the following engines (subject to availability in their country):
- the Duster: LPG ECO-G 100, diesel DCi 115, petrol TCe 130 or 150 4x4 or EDC
- the Jogger and the Sandero Stepway: LPG ECO-G 100 and petrol TCe 110
Two years after its launch, the UP&GO offer has proven to be a success, as demonstrated by the 100,000‑plus deliveries made to customers. This offer is available in dealerships and online.
Born in 1968 then launched throughout Europe and the Mediterranean region in 2004, Dacia has always offered cars with the best value for money, while constantly redefining that which is essential. A disruptive brand, Dacia designs vehicles that are simple, versatile, reliable, and that suit the lifestyles of its customers. Dacia models have become market benchmarks: Logan, a new car at second-hand prices; Sandero, the best-selling private car in Europe every year since 2017; Duster, the most sold SUV to retail customers in Europe since 2018; Spring, European champion of affordable electric mobility; Jogger, the versatile C-segment family car. Present in 44 countries, Dacia has sold more than 8 million vehicles since 2004.
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Born in 1968 then launched throughout Europe and the Mediterranean region in 2004, Dacia has always offered cars with the best value for money, while constantly redefining that which is essential. A disruptive brand, Dacia designs vehicles that are simple, versatile, reliable, and that suit the lifestyles of its customers. Dacia models have become market benchmarks: Logan, a new car at second-hand prices; Sandero, the best-selling private car in Europe every year since 2017; Duster, the most sold SUV to retail customers in Europe since 2018; Spring, European champion of affordable electric mobility; Jogger, the versatile C-segment family car. Present in 44 countries, Dacia has sold more than 8 million vehicles since 2004.
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